SoftMoc Homepage:

Campaign Concepts

Advertisement for Birkenstock summer-colored sandals featuring three pairs in lavender, white, and pink with adjustable buckle straps, set against a pastel rainbow background with bold black and colorful text reading 'SUMMER COLOURS BIRKENSTOCK' and a 'SHOP NOW' button.

This collection of homepage hero concepts was created to explore a more modern and visually cohesive direction for SoftMoc’s digital storefront. Inspired by current footwear and fashion campaign trends, the designs focus on balancing strong product visibility with clean layouts, contemporary colour palettes, and elevated brand presentation.

Each concept was built with ecommerce engagement in mind — combining promotional design, typography, composition, and visual storytelling to create homepage experiences that feel energetic, polished, and current.

Display of five different summer dress shoes on tiered platforms with text 'Summer Dress Shoes Just Dropped'
A rectangular, light-colored box placed on a flat surface with a dark, blurred background.
A webpage showing summer footwear and clothing, including pastel-colored sandals with large buckles, and various sneakers and casual shoes for men and women, with promotional banners and fashion images.

My design:

Four pairs of HOKA running shoes in different colors (white, pink, light green, black) displayed in a row on a promotional blue background with a limited time offer of 20% off on select styles.

Previous design:

Four pairs of Hoka athletic shoes in white, mint green, gray, and pink displayed against a blue and white swirling background with promotional text for a limited-time 20% off sale.
New Balance sneaker with a metallic swirl pattern, displayed on a gray background with text promoting new styles and the latest drop.

The New Balance concept focuses on a more editorial and futuristic visual direction, using metallic tones, layered gradients, and oversized product imagery to create a premium campaign aesthetic inspired by modern sneaker culture and performance-driven branding.

Website homepage showing new balance sneakers, with various styles including sandals, women's sneakers, and men's sneakers, and promotional banners for sales and featured collections.
Online shopping website featuring a banner for HOKA shoes with a promotion of 20% off on select styles, and a display of different types of footwear including sandals, women's sneakers, men's sneakers, and sandals.