Black background with a white outline drawing of a hummingbird and leaves.

Montrose Cannabis

Marketing Specialist

ABOUT

As Growth Marketing Specialist at Montrose Cannabis, I work across multiple creative disciplines to strengthen the company's digital presence and customer experience. My work spans branding, graphic design, web design, SEO, e-commerce, product photography, email marketing, and content creation. By combining strategic marketing with visual design, I help develop engaging campaigns, improve online visibility, and create cohesive brand experiences across digital and print platforms.

A brightly lit modern reception desk with purple neon lighting in a retail or lounge space with display shelves on the wall.
Colorful lit-up tropical plants and balloons, illuminated with purple and yellow lights against a black background.
Glow-in-the-dark balloons illuminated with blue, purple, and green lights, accompanied by palm leaves, in a dark setting.
Colorful shopping bag with handles, containing various items, against a light and gradient background.
A purple and black Chevrolet car with cannabis delivery branding and a leaf logo parked outside a storefront. The car has contact information and social media handles, with a QR code on the side.

For this project, I photographed a collection of high-end heady glass pieces for Montrose Cannabis and prepared the images for both e-commerce and promotional use. I handled the product photography, image editing, lighting adjustments, background cleanup, shadow enhancement, and visual consistency so the pieces could appear polished and premium online.

After editing the product images, I uploaded and organized them within the WordPress e-commerce site, helping build out the Heady Glass product section with clean, professional visuals. From there, I began developing campaign-style assets using the same product photography, creating a more branded visual direction for web banners, promotional graphics, and future marketing content.

Heady Glass - Ecommerce (LIVE)

Online store webpage showcasing various handcrafted glass dab rigs, including the Vibe Glass Slyme Handcrafted Dab Rig, Party Shoe Dab Rig, JAG x Pyrograph Collab Riglet, and Crushed Opal Mini Banger Dab Rig, each with prices and labeled as new drop.

My Role

  • Product photography

  • Photo editing and retouching

  • Lighting, shadow, and background refinement

  • WordPress e-commerce uploading

  • SEO for each product

  • Descriptions and features

  • Product page visual setup

  • Campaign asset development

  • Campaign direction and concepts

  • Visual direction for premium glass products

Two glass art sculptures displayed on pink pedestals with purple lighting and shadows.
Colorful glass sculptures of abstract shapes on pink display blocks against a purple background.
Glass art sculptures of a colorful abstract structure, a lion figure, and a futuristic cone-shaped object with an arm extending from the top. Set on purple pedestals against a purple background with floating white spheres.
Colorful glass art sculptures displayed on white circular platforms against a purple background.
Two colorful glass smoking pipes with intricate designs and a multicolored glass sculpture in the background on a plain grey surface.
Four colorful glass bongs on a white surface.
Various colorful glass bongs and pipes displayed on a white surface against a white background.

Blog Posts

Best Dry Herb Vaporizer Stores in Toronto (2026 Guide)
https://montrosecannabis.ca/best-dry-herb-vaporizer-stores-toronto-2026/

As cannabis continues to grow in popularity across Ontario and the nation, more consumers are making the switch from traditional smoking, to dry herb vaporizers. Vaporizers offer a lower-odour experience, smoother inhalation, and more flavourful taste by heating cannabis flower without combustion, helping preserve terpenes while reducing the smoke associated with burning flower. 

Whether you're purchasing your first dry herb vaporizer, dual vaporizer, or upgrading to a premium device, choosing the right retailer can make a significant difference. From knowledgeable customer support to warranty coverage and authentic products, buying from a trusted vaporizer specialist gives you confidence in your purchase.

Here are some of the best places to buy dry herb vaporizers in Toronto and across Canada.

Delivery Pages Redesign

I redesigned and developed Montrose Cannabis’s local delivery landing pages in WordPress and Elementor, transforming outdated, text-heavy pages into modern, location-focused experiences that are easier to navigate and more useful to customers.

The original pages lacked visual hierarchy, clear calls to action, localized information, and a consistent connection to the Montrose brand. I rebuilt the pages with updated layouts, stronger imagery, improved product discovery, and SEO-focused content tailored to each delivery area.

My Role

  • Redesigned and built the delivery pages using WordPress and Elementor

  • Created location-specific layouts and written content

  • Improved page hierarchy, readability, and mobile responsiveness

  • Added clear calls to action throughout the customer journey

  • Integrated live WooCommerce products and shopping categories

  • Added delivery instructions, service-area information, and FAQs

  • Optimized headings, copy, images, metadata, and internal links for local SEO

  • Created a consistent visual system that could be adapted across multiple locations

The Challenge

The previous delivery pages relied heavily on long sections of text and generic product listings. Important information was difficult to scan, the pages did not strongly represent each community, and customers had limited guidance on how to order or whether their address was eligible for delivery.

The Solution

I developed a reusable landing-page structure that could be customized for each delivery location. The new pages include:

  • A location-specific hero section

  • Clear delivery and shopping calls to action

  • Local imagery and neighbourhood references

  • Featured cannabis products and categories

  • A four-step explanation of the ordering process

  • Delivery-area and eligibility information

  • Trust-building content about product quality and customer support

  • Internal links connecting all local delivery pages

Print Material (CONCEPTS)

Business card for Montrose Cannabis featuring a black and white design, a dragonfly logo, contact information, and a QR code.
A vertical business card for Montrose Cannabis featuring a black background, a stylized hummingbird logo with leaves, contact information including phone number, email, website, and address, and a QR code.
Business card for Montrose Cannabis with a QR code, contact info, and a logo of a stylized hummingbird and leaves.
Business card for Montrose Cannabis with a leaf and hummingbird logo, contact details, and a QR code.
Black and gray logo of Montrose Cannabis featuring a stylized hummingbird and leaves, with the website URL and name displayed.
Business card for Montrose Cannabis with logo, QR code, phone number, email, and address in Pickup, Ontario.
Business card for Montrose Cannabis featuring a bird logo, website URL, a QR code, and contact information including phone number, email, and physical address.
A blank, minimalistic labeling card for Montrose Cannabis with a small hummingbird logo at the top center, horizontal lines for information, and a QR code at the bottom right corner.
Black and white digital coupon from Montrose Cannabis offering 10% off with code TakeOff.
A black and white logo for Montrose Cannabis featuring a stylized hummingbird with a leaf behind it, a QR code, and contact information.
Business card for Montrose Cannabis featuring a stylized hummingbird logo, QR code, contact details, and a light purple background with a larger hummingbird graphic.

Marketing

  • Klaviyo and Stripo email designs

  • AfterShip tracking designs

A promotional webpage for Montrose cannabis shop featuring a header with a plant logo, an interior shot of the shop, a flyer with product information, and a woman with cannabis in a neon-lit environment, with icons for contact and social media at the bottom.
Storefront with illuminated purple 'Montrose' sign, neon 'Open' sign, and an entrance with a purple-lit canopy.
A digital screenshot of a webpage with various cannabis-related products divided into categories: medical, recreation, edibles, and wellness. The webpage includes options for shipment tracking, language selection, and feedback solicitation.
Display of colorful artistic glass pieces, including dab rigs and pendants, on white pedestals with promotional text for a new glass collection.

E-Commerce Product Shots

A white container of Barrie Dank ice cream cake with a red label displaying a cannabis warning and health advisories.
Close-up of white cannabis packaging with black text describing dried cannabis, weight, and storage instructions.
Close-up of a cannabis flower with orange hairs and green buds, isolated on a white background.
Close-up of a cannabis bud with dense green and orange hues, covered in trichomes.
Package of cannabis labeled Barrie Dank with a THC warning and caution about addiction.
A plain white package with black text indicating it contains dried cannabis, 14 grams.
A black container with a warning label about cannabis and THC, including a red cannabis leaf symbol, a brown square, and a yellow warning section in English and French.
A black container label with a red and white THC warning symbol, featuring a cannabis leaf, and yellow and white caution text about cannabis use.
Black cylindrical container labeled 'The Kitchen Gourmet Flower OKGN Peach' with white text and star design.
A black container labeled 'The Kitchen' with white text, stars, and the words 'Gourmet Flower' and 'Red Velvet Cookies'.
Black container with a white label containing a QR code and text about dried cannabis for inhalation, storage instructions, warning, and contact information.
A bottle label with black, white, and yellow colors, containing text about dried cannabis, storage instructions, and contact information for Growbox Consulting LTD.
Close-up of a cannabis bud.
Close-up of cannabis buds isolated on a white background.
Close-up of a cannabis bud, showing its green, orange, and brown colors with trichomes.
A close-up photograph of a cannabis bud with green, orange, and purple hues and trichomes covering its surface.
An advertisement for cannabis drops with a black background and white text. Features a logo of a hummingbird at the top. Includes a list of weekly cannabis products, including flowers, pre-rolls, and edibles, with prices. Highlights 24-hour shipping and curated menu.
An advertisement for cannabis products and edibles. Features a logo with a bird, labeled 'New Drops,' and highlights items such as El Jefe Indica flower, Dragon’s Breath Diamond Doobies pre-roll, Fully Blasted Peach Orange edibles, and exclusive access to craft cannabis in Canada. Includes icons indicating medical requirements, same-day shipping, and curated menus, with a call-to-action button labeled 'Shop Now.'

Website Design

  • Homepage banners

  • Landing pages

  • Loyalty program graphics

  • Medical & recreational pages

  • Promotional web assets

Branding

  • Email campaigns

  • Social media graphics

  • Print collateral

  • Business cards

  • In-store marketing materials

Photography

  • Product photography

  • Lifestyle photography

  • Image editing

  • Retouching

Content Marketing

  • SEO blog articles

  • Product descriptions

  • Promotional copy

  • Email marketing campaigns

Results & Skills

  • Adobe Creative Suite

  • Shopify

  • WordPress

  • Klaviyo

  • Stripo

  • Figma

  • HTML/CSS

  • SEO

  • Analytics