OTO - Real Estate CRM

Social - Marketing Material

OTO is a real estate technology platform designed to help agents stay connected to their network, manage client relationships, surface timely opportunities, and keep marketing activity organized in one place. For this project, I developed a social-first visual campaign that translates OTO’s product features into clear, benefit-driven creative. The work includes campaign concepts, branded social graphics, product UI presentations, 3D interface mockups, client and workflow visualizations, and supporting digital assets.

The campaign uses a consistent dark interface, coral accent palette, bold typography, and modular messaging system built around themes such as client retention, database intelligence, social content, market activity, and workflow automation.

My role included creative direction, marketing planning, visual design, content strategy, product storytelling, image compositing, motion and social content development, and adapting product features into marketing assets that are easier for real estate professionals to understand at a glance.